Team
Our team combines decades of international business experience with a constant focus on emerging trends and technological innovation. We operate comfortably across cultures and markets, adapting to new contexts while keeping a clear view on measurable results.
Working side by side with clients, we bring strategic insight and pragmatic execution to every engagement, ensuring that collaboration translates into sustainable growth and lasting success.
Claudia Vargas Aguayo
Juan José Vázquez Rubio
Business development and consulting executive with over 20 years of experience. Claudia is driving digital transformation, CRM, loyalty and relationship projects in industries such as retail, automotive, pharmaceuticals, consumer goods, banking and tourism.
She has led the introduction of renowned international platforms, specifically in Mexico (Xeerpa, DRU-ID, Gigya/SAP Customer Data Cloud, among others). She managed high-impact regional projects for global companies such as Merck, Mead Johnson, Ford, Nestlé, Colgate-Palmolive, and Diageo.
Her approach combines overall commercial strategy, project management and technological vision. She achieved sustained increases in sales, cost optimisation and strengthened customer loyalty. With experience in managing multidisciplinary teams, she has implemented innovative business models, won strategic tenders and developed solid commercial relationships in highly competitive environments.
Claudia holds a degree in Cybernetics and Computer Science from La Salle University and a Master’s degree in e-Business from the Pontifical University of Comillas in Madrid, specialising in CRM and Business Intelligence.
I don’t just theorize — I build. I take pride in creating structured, practical approaches that guide businesses through compliance, KPI optimization, and stakeholder alignment. Whether it’s in pharmaceutical logistics or broader SaaS platforms, I’m all about long-term transparency and execution clarity.
I see myself as a connector of ideas and action, always pushing for better ways to align people, processes, and performance. I lead with clarity, deliver with precision, and always aim to inspire trust through well-grounded innovation.
I’m a strategic thinker at the intersection of innovation, business scaling, and blockchain-driven models. As a university professor and lecturer, I thrive on translating complex methodologies into actionable frameworks for post-grads and seasoned professionals alike. My focus? Helping companies scale smart, with a particular passion for B2B SaaS, crypto assets, and distributed systems.
When I dive into a project, I’m meticulous. I believe every bullet point should come with a method, a case, and a reason. I design minimalist, professional visuals that speak directly to decision-makers. Every strategy I develop is meant to deliver impact, not just look good on paper.
Outside of strategy, I’m endlessly curious. I pay attention to the small things — whether it’s the exact calories in a meal or the best exercises for toning. It’s all part of my drive to optimize, whether in business or in life.