Team
Our team combines decades of international business experience with a constant focus on emerging trends and technological innovation. We operate comfortably across cultures and markets, adapting to new contexts while keeping a clear view on measurable results.
Working side by side with clients, we bring strategic insight and pragmatic execution to every engagement, ensuring that collaboration translates into sustainable growth and lasting success.
Claudia Vargas Aguayo
Business development and consulting executive with over 20 years of experience. Claudia is driving digital transformation, CRM, loyalty and relationship projects in industries such as retail, automotive, pharmaceuticals, consumer goods, banking and tourism.
She has led the introduction of renowned international platforms, specifically in Mexico (Xeerpa, DRU-ID, Gigya/SAP Customer Data Cloud, among others). She managed high-impact regional projects for global companies such as Merck, Mead Johnson, Ford, Nestlé, Colgate-Palmolive, and Diageo.
Her approach combines overall commercial strategy, project management and technological vision. She achieved sustained increases in sales, cost optimisation and strengthened customer loyalty. With experience in managing multidisciplinary teams, she has implemented innovative business models, won strategic tenders and developed solid commercial relationships in highly competitive environments.
Claudia holds a degree in Cybernetics and Computer Science from La Salle University and a Master’s degree in e-Business from the Pontifical University of Comillas in Madrid, specialising in CRM and Business Intelligence.
Juan José Vázquez Rubio
He doesn’t just theorize—he builds. He takes pride in creating structured, practical approaches that guide businesses through compliance, KPI optimization, and stakeholder alignment. Whether in pharmaceutical logistics or accelerate retail sales, or deepen consumer engagement, he focuses on long-term transparency and execution clarity.
Always driving better ways to align people, he is a connector of ideas and action, processes, and performance. He undoubtedly leads with clarity, delivers with precision, and consistently aims to inspire trust through well-grounded innovation.
He is a strategic thinker operating at the intersection of innovation, business scaling, and disruptive tech models. As a university professor and lecturer, he thrives on translating complex methodologies into actionable frameworks. His focus is helping SaaS companies scale intelligently, with a demostrable experience in areas as: Process Automation, Financial Risk Management, or MarTech value generation.
When he engages in a project, he is meticulous. He believes every bullet point should come with a method, a case, and a reason. Therefore he designs minimalist, professional visuals that speak directly to decision-makers. Every strategy he develops is intended to deliver impact—not merely look good on paper.
Beyond strategy, he is endlessly curious. He pays attention to the small things—whether calculating the exact calories in a meal or selecting the most effective exercises for toning. It is all part of his broader drive to optimize, in business and in life alike.