Metis Growth

CASE STUDY

Marketing plan and leads generation

Strategic guidance to restructure the marketing approach and capitalize on partnerships in the ERP and MPS domains for an IT consulting spanish company. The goal was to transform their sales department into a powerful, scalable lead generation engine, enabling consistent growth and higher market penetration. By aligning their resources and partnerships, the company aimed to achieve long-term sales efficiency and success.

Challenge

Spain, with sales offices in Portugal, UK, Swiss, Mexico and Colombia.

Solution

IT Consulting and Services

Results

Lead generation growth.
Partnership revenue increase.
Market expansion.
Sales efficiency.
Cross sell increase.

The company provided comprehensive assistance in restructuring its marketing plan and leads generation, to fully leverage strategic partnerships in the business solutions domain—specifically ERP and MPS. By transforming its sales department into a scalable lead generation engine, the company set the foundation for accelerated growth and increased market reach.

Solutions Implemented

Collaborative Insights

Conducted comprehensive interviews with sales teams across all regions.

Analyzed current partnership utilization and effectiveness.

Evaluated existing lead generation processes and their scalability.

Target and Partnership Analysis

Segmented the target audience across different regions and industries.

Assessed the strengths and weaknesses of current ERP and MPS partnerships.

Identified potential new partnership opportunities in each market, ensuring a wider reach and improved lead quality.

Key Components for Growth

Determined three core service offerings to highlight in marketing efforts.

Identified cross-selling opportunities between ERP, MPS, and other complementary services.

Developed strategies to leverage regional expertise in global marketing efforts, enhancing both visibility and credibility.

Adapt marketing plan and leads generation strategies.

Strategic Marketing Plan

Partnership Leverage Strategy:

Created co-marketing initiatives with key ERP and MPS partners.

Developed joint webinars and thought leadership content to engage industry audiences.

Established lead-sharing protocols with partners for mutual benefit.

Multi-Channel Lead Generation:

Designed region-specific digital marketing campaigns to reach diverse target audiences.

Planned a series of industry-focused events across key markets to build brand authority.

Implemented an account-based marketing approach for high-value prospects, ensuring personalized engagement.

Implementation of High-Value Engagement

Developed a consultative sales approach emphasizing industry expertise.

Created personalized engagement strategies for different market segments.

Implemented a robust lead nurturing program to support long sales cycles and ensure consistent follow-up.

Results achieved

Lead Generation Growth: 180% increase in qualified leads across all regions

Partnership Revenue: 75% increase in revenue generated through ERP and MPS partnerships

Market Expansion: Successfully entered two new industry verticals leveraging partner expertise

Sales Efficiency: 30% reduction in sales cycle length due to improved lead quality and nurturing

Cross-Selling Success: 50% increase in clients using multiple service offerings